Last night industry leaders from the worlds of fashion, music, art, retail and entertainment converged at Cipriani’s Wall St. for the G-Shock The World 2009 conference and party. Casio executives walked us through new technologies, styles (mini G), sponsored athletes and collaborations: Redman, Mister Cartoon and Stevie Williams. Products were displayed throughout the venue, music was provided by Hot 97’s DJ Enuff and the night was capped off by a Kanye West performance. Check the pics after the jump to see who was there and check back as we’ll be uploading video of the Kanye performance later today.
On August 29th, 266 pairs of a limited edition K-Swiss Classics designed by Partners & Spade. The P&S designed Classic is a fresh take on the all-leather tennis shoe that was first introduced at Wimbledon in 1966 that features pops of bright orange on the fourth stripe of K-Swiss’ signature five stripes, as well as on the mesh-lined tongue and stitching. The price is $80 and will drop at exclusive retail locations including Beams Japan, Conveyor at Fred Segal Santa Monica, J.Crew Liquor Store, Partners & Spade and K-Swiss Concept Stores in Japan. More pics and info after the jump.
Vita Coco has just released new 500 ml resealable bottles for their 100% Natural coconut water. Vita Coco contains the 5 VITAL electrolytes our bodies need in order to function and stay hydrated. It also contains more potassium than two bananas. Especially after working out, your body needs a boost in electrolytes and Vita Coco has 15x more than leading sports drinks. With this new release of bottles you can now take your Vita Coco with you next time you hit the gym, take a hike or when it’s just a regular day. Vita Coco coconut water is the NATURAL way to hydrate your body!
A new documentary, BLUE GOLD, follows the fascinating story of the blue jean, a truly American icon that has evolved into a global phenomenon. This historic journey begins in rural Nevada more than 130 years ago when the jean was a miner’s solution to a working man’s pant, travels throughout the US, all the way to a denim auction in Yokohama, Japan. Speaking with collector’s, dealers, designers, legends and historians, this unique film creates the narrative for the behind-the-scenes players in this subculture. The relentless search for vintage jeans is a continued source of inspiration for high-end designers and brands as well as for collectors all over the world. Nowhere is this more apparent than in Japan, where an estimated 80% of all vintage denim resides today, along with the original Levi’s shuttle looms discarded by American factories after World War II. Japanese fascination and adaptation of Americana is hugely responsible for having generated the current interest in vintage jeans. BLUE GOLD is a positive film about the global love for American blue jeans.
Complex mags cover shoot with Keri Hilson has given her the chance to go up against heavy hitter Amber Rose. It was hard to find the right competition to put against Amber but we feel Keri has something about her that just might give here a run for her money. Check the gallery after the jump and you tell us.
“If you haven’t heard by now, The Berrics put up a couple videos in support of a skater from Ohio by the name of Nick Mullins. To be brief, Nick had a staph infection spread throughout his body and it could potentially be fatal. So far the updates on his health are good.
Click more for the videos that are up on the berrics. They gave Nick an email address at the berrics which is nickmullins@theberrics.com.
If you want more info visit The Berrics for the videos unless I already have them up when you see this or go to this youtube for the filmer’s page that Steve mentions. For now here is the latest update.
We wish you the best Nick and Steve Staffon, spreading the word on behalf of your friend is one of the realest things you could do for him so good lookin man.”
My name is Sean Gallagher. I have skateboarded since I was 7 or 8 years old. I love skateboarding. Part of skateboarding is always being down to help your fellow skateboarder. Today I have learned the name of a fellow skateboarder who could really use your support and help; and his name is Nick Mullins. Today is Nick Mullins day, and we are all gonna get down with Nick Mullins.
I don’t care if you remember my name or not. But today, you will remember the name Nick Mullins.
Nick Mullins.
Write it down, because he represents the future of skateboarding, and he also represents the very strong lifelong bond shared by anyone who has ever been a real skateboarder.
Nick Mullins is in trouble and needs your help.
Nick Mullins has been battling a Staph infection and the Berrics has been communicating with his filmer and has finally shared their effort in the form of Nick Mullins Day.
Please join me, LTDmag, the Berrics, and the skateboarding world in support of not just a skateboarder, but a talented young man who deserves our attention and assistance.
You can email him and show your support at NickMullins@theberrics.com
Please watch this message from The Berrics’ own Steve Berra about Nick…
You can watch Nicks Part in our Nick Mullins Section or at
http://theberrics.com/dailyops.php
10.Deep has tapped Atlanta rapper Donnis for their next mixtape release. Be on the look out for Diary of an Atlanta Brave to drop later this month. There will be a series of promo videos leading up to the release with producers from the project, here’s the first with the Justice League. Don’t worry, LTD will be involved and will keep you posted on the news, more info after the jump.
To correspond with X Games 15, for the second consecutive year DC Shoes officially took over The Standard, Downtown LA for The Gold Standard 2009. Conceived by DC, The Gold Standard 2009 is a hosted hotel takeover of the swanky hotel in the heart of downtown Los Angeles. Over the course of the four-day event, guests were treated to VIP experiences at the hotel. During the day, guests had exclusive access to lounges filled with entertainment, games, gifting, amenities, and a place to recharge and chill. Each evening The Gold Standard 2009 hosted exclusive events where guests and athletes rubbed elbows while enjoying cocktails, music and live entertainment.
Oh, and there was this X Games 15 competition stuff too, congratulations are due to the DC team for winning more medals. Danny Way, the maker of the MegaRamp is the leader of successes taking home the Gold in the first ever running of the Big Air Rail Jam. Chad Kagy followed with Silver while Dave Mirra took the Bronze medal. For the first time ever there was a tie for the win in Moto X Step Up with the champ Ricky Carmichael sharing the Gold with Ronnie Renner.
The new web clips from Altamont’s “Cut From A Different Cloth are now online. In these clips you can hear the Altamont skate contributor Kenny Hoyle discussing a varied cluster of subjects including what brought him to Altamont, his different personality, and what exactly gives him his “spark”. Check it out.
Our guide to the best boutiques around the country and the world. Map your cross-country sneaker roadtrip or just find a hookup for when you hit the tarmac in a new city.
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