Sony’s never made much noise in the pocket camcorder world but they’re hoping the Bloggie series will get consumers to look away from Flip. The problem has mostly been price but this time they’ve managed to pack tons of functionality into this new line of cameras. The MHS-CM5 and MHS-PM5 both shoot 1080p MPEG-4 video and shoot 5 megapixel stills, with the CM5 going for a Xacti-style pistol grip look and 2.5-inch flip out LCD (pictured), while the PM5 is a candybar design with a 270 degree swivel lens and a 2.4-inch LCD in back. they feature digital zoom, Face Detection and SteadyShot shake reduction (which doesn’t work in HD modes). The PM5K model also includes a bundled “360 degree” lens, which can capture wraparound panorama video viewable on Sony’s Picture Motion Browser software. The cameras have USB arms for charging and transfers, and of course, no internal memory so you have to purchase separately. The CM5 goes for $200, while the PM5K and PM5 go for $190 and $170, respectively, all three are available now.