The new Hellz Bellz Spring 10 collection features an obscure view of modern fashion and the obsession that it becomes. The new lookbook shows off their new and daring direction. Crossing boundaries with, in their own words, “well thought-out design and carefully crafted details as well as demonstrating that fashion may be work to some and it may be a hobby for others, but for popular culture it will forever be an obsession.” The collection was photographed by Brooke Nipar and modeled by Xian, check it out below.

via: whatthehellz.com