T-Shirt company T.I.T.S. teamed up with photograher Estevan Oriol and the it girl of the moment Rosa Acosta. Here’s a behind the scenes video of the photo shoot and upcoming t-shirt.

In honor of the year’s dopest day, GoodWood has dropped the “4:20″ chain at exactly 4:20pm today. The chains will be only released today, so hurry up folks, because just like the day this chain only comes once a year. Click here, to purchase.

In honor of Children’s Day in Japan, this May 5th, Bape has designed exclusive tees featuring Baby Milo, and the festive carpe-shaped streamers, Koinobori. They tees will be dropped this Wednesday on 4/21 exclusively via web on Bape.

Here’s a special 4/20 treat. Cypress HIll performing “Hits from the Bong” live at ALIFE Sessions.

To celebrate the most important day of the year for San Francisco’s Haight Ashbury District, True presents this years edition of the 420 pack. The highlights of this years offerings are a new & improved “spice” grinder and a blunt splitter. A selection holiday specific tees complete the pack.

All of these items available now only at True SF, True East & True online shop.

The It’s The Real boys are at it again. This time Shyne hits the streets Punch Out Style in preparation for his comeback.

Last Thursday ALIFE Sessions went green with the legendary Cypress Hill. They hit the stage for about 20 minutes and rocked out some of there classics. Here’s a couple to get you started this Monday morning.

The second delivery of 10.Deep’s Spring 2010 lookbook is now live. Check it out. [LINK]

Finally, Drake has released the video for his first single, “Over.” [LINK]

adidas recently collaborated with 10.Deep on the “Raw Dog” Stan Smith Mids. [LINK]

Donnis just dropped the video for his single, “Gone.” [LINK]

Puma’s newest packaging system is an excellent example of utilizing sustainable materials without sacrificing functionality. [LINK]

The “Brand for Champions” Undrcrwn is putting their own twist on the famous courtship rivalry between iconic NBA players Magic Johnson and Larry Bird. Starting from a college game in 1979 it took on a life of its own several years later and now is the ultimate known rivalry for all hoop heads.

To commemorate those moments in history, the “Birdman” and “Always Showtime” tee has evolved. On that note, let’s toast to the weekend & playoff season! Both the ‘Birdman Tee’ and ‘Always Showtime’ tee are currently for sale on www.shopundrcrwn.com.

In the spirit of ecofriendliness and sustainability, PUMA has partnered with world-renowned designer Yves Béhar to create a new packaging system that truly rethinks the way shoes are sold. Béhar’s new sneakerbox packaging consists of very little cardboard and a biodegradable plastic bag that eliminates the use of an extra plastic shopping bag. As a result of the 65% paper reduction through the “Clever Little Bag” concept, PUMA will reduce water, energy and diesel consumption on the manufacturing level by more than 60% per year. PUMA’s apparel collections will also be bagged using sustainable material, replacing traditional polyethylene bags. This means that 720 tons of polyethylene bags can be avoided per year, which equals a saving of 29 million plastic bags — enough to cover an area the size of 1000 football pitches. If that’s not taking care of the earth I don’t know what is. Pics below.