Nom de Guerre produced this short film directed by Zach Gold, featuring the new Nom de Guerre version of the classic Converse Skidgrip CVO shoe. The shoe launch and video coincide with Nom de Guerre’s launch into online retail and feature the Converse shoe as well as Nom de Guerre’s upcoming FW10 collection “Countdown to Violence”.

Originally introduced in the early 1960s, the Converse Skid Grip CVO shoe was originally offered for tennis and boating due to its grippy soles. Later it became popular in the 1980s in the surf and “new wave” scenes. Wil Whitney recalls them from back in the day and says that “years ago, a friend gave me a pair of vintage Skid Grip CVO’s and from that point on, that was all that I wanted to wear”.

Nom de Guerre’s take on the classic shoe uses traditional fabrics with added high-tech touches to update and improve functionality. Rubberized cotton makes it extremely versatile, and gives it a clean and refined look and feel. Very minimal with no accoutrements, the shoe is extremely spare with only a clean Converse license plate logo and a simple Nom de Guerre logo gracing the footbed.

On Friday July 30^th the shoe launches along with the full length video that will be screened at the Nom de Guerre store at 640 Broadway in New York City. The film will launch on (www.nomdeguerre.net) on Monday August 2.

The Nom de Guerre for Converse Skid Grip CVO shoe will be available in low-top rubberized cotton canvas. The shoe launches July 30th at Nom de Guerre in New York City and Los Angeles and will be the first e-commerce offering on nomdeguerre.net. Shoes will retail for suggested retail price of $95 and will be available in sizes 8 - 13.