Converse debuts its Converse (PRODUCT)^RED Fall/Holiday 2010 (Paint The Town) RED collection of Chuck Taylor All Star shoes done in collaboration with Parra, Giovanni Estevez, Aaron Martin and Cody Hudson. Continuing the Converse (PRODUCT)^RED goal of using art to change the world, each artist was asked to use their unique art and style to create a special shoe that with the sale of each shoe, 10% of the net wholesale price will go to The Global Fund to help fight AIDS in Africa. The name (Paint The Town) RED is both a nod to each artist’s roots in graffiti and street art, as well as the goal of creating awareness and inviting others to join (RED) in the fight against AIDS in Africa. And as one of the most iconic shoes used throughout the decades by street artists and creative individuals everywhere, Chuck Taylor All Star shoes are the perfect muse for the project. Each shoe in the collection is unique, yet is unified with an iced outsole with a paint brush stroke.

The four artist models will launch exclusively at Converse’s First String retailers throughout Fall 2010 commencing with the Parra Chuck Taylor silhouette dropping in August, 2010.

Artist, illustrator, graphic designer and music maker, Pieter “Parra” Janssen, forged his name as a graphic artist early-on. Hailing from Amsterdam, he is now widely known for his eye-catching colorful characters, cheeky posters, numerous design collaborations, his band Le Le and his clothing company Rockwell. For his version of the Chuck Taylor All Star shoe, Parra chose to create a khaki suede version featuring a playful take on prep. In true Parra spirit, the pattern is a departure from the standard repeat print and features a more ironic version with cherries complete with legs and stiletto heels. “I wanted to incorporate the color red, and cherries came up. I wanted to go for a kind of preppy look, but I didn’t want it to be so serious, so I incorporated the cherry character!” says Parra. Even the lining evokes that country club feel with a menswear cotton twill in a stand-out dark pink. Accenting the shoe, monochromatic bright white rubber makes up the shoe’s rubber rands.

Parra’s Converse (PRODUCT)^RED Chuck Taylor All Star high top shoe comes in sizes 8 - 13 and has a suggested retail price of $75.00.

The shoe will be available at the following retailers beginning August 28, 2010:

Wish – Atlanta GA

Nice Kicks – Austin TX

Saint Alfred – Chicago IL

Major – Washington DC

Just Be – Portland OR

YE’s upcoming artist Big Sean drops the trailer of his mix tape “B.I.G FFVOL.3″. Sean speaks about why the release of the mix tape before the album, and his upcoming projects and aspirations. Need say anymore, watch the vid for yourself above.

After the M.A.G.I.C tradeshow in Las Vegas, NV, get ready to party as the the homies from Passport Collective and Filthy Mouth Clothing host the M.A.G.I.C party. The party kicks off August 18th featuring some of the dopest Dj’s. DJ88, DJ Stretch Armstrong, DJ JROC, and DJ M!KEATTACK will be dropping killer beats all night, to even make those gangsters bust a move, who usually dont “dance”. Check out the flyer for more info.

As summer continues so does the Summer Series BBQ’s at the infamous 29 Greene. Last Friday, the homies from the eastern side of the world brought their best stuff, as Mama O’s Premium Korean Kimchi teams up with the folks from LTD and Etnies. Kimchili, Kimchi Salsa, and Kimchi Dogs were the wanted items on the menu, as familiar faces from the neighborhood grubbed down on everything “Kimchi”.

Steal a peek at Parra’s cherries for a good cause. Part of the FA10 Converse (PAINT THE TOWN) RED collection that teams the iconic Chuck Taylor All Star silhouette with artists to help fight Aids in Africa. Converse is a proud partner of (PRODUCT) RED. Stay tuned for the full story dropping later this week…

In celebration of fourteen years of non-relevance, San Francisco natives True releases this capsule collection. Especially meant to cope with the variety of temperatures & elements one may deal with on a typical Bay Area summer day, True offers up tees, crewnecks, zip hoodies and the all important flask.
The 14th anniversary collection will be exclusively sold at True San Francisco, True East, and Online. Check out the complete gallery below, for in-depth looks of the collection.

Trilly & Truly 2010: Basic Info from RSVP Gallery on Vimeo.

RSVP Gallery and Lupe Fiasco are launching the lookbook of the new line Trilly & Truly called “Basic Info” via video. Representing Peace, Love, Equality, and Anarchy Lupe uses clothing to message positivity in a chaotic world. So watch the video and big ups to Mr. Fiasco for the dope line with a positive directive.

Emerging from the notorious borough Brooklyn, two boys by the name of Mercy and Pete are the members of the eclectic group R!P (Riot In Paris). The video, “Attack of the 5 ft. Hipster” is a comical video ridiculing the hipster lifestyle. The video is an interactive video that lets you decide your destiny as you embark the journey by clicking on options with R!P.

Each video has different options with insane outcomes that will direct you to the video corresponding to your decision. So be careful what you wish for, as anything is possible in the land where flannel shirts and middle eastern scarves are rocked, and Whole Foods is the new Mcdonalds. So check the video and experience the “Attack Of The 5 Ft. Hipster”, and the screenshots below for a glimpse of the adventure.

Levi’s is launching the new Levi’s Workwear by Filson collection that includes durable outdoor clothing made from only the finest and sturdiest materials. Including oil finish Tin Cloth, Rugged Twill, Genuine Bridle Leather, brass hardware and rigid denims, the miners, loggers, cowboys and mariners who pioneered the American frontier demanded clothing that was as tough as they were. Even if you may not be an all american pioneer, the Levi’s Workwear by Filson collection is for anybody that needs that extra layer of protection while looking casual and street.

Kenzo Digital presents “The Dee & Ricky Super Happy Fun Time Show” Teaser from Kenzo Digital on Vimeo.

Lego wiz kids Dee & Ricky have collabed with Kenzo Digital for the upcoming project the “The Dee & Ricky Super Happy Fun Show”. The video is just a teaser of what comical surprises awaits through lego pieces. For more info check out the ’sites, KenzoDigital.com and DeeandRicky.com