Converse announced its new Fall 2010 brand campaign entitled “The Procession” featuring product with the iconic Converse “Star Chevron” logo including the new Star Player Evo shoe. Developed to pay homage to legends of Converse’s past, present and future and to celebrate basketball along with the breadth of Converse product, the ad shines a light on the iconic Star Chevron mark and gives nod to its authentic connection to the worlds of sport, music and culture which has helped define Converse for decades. Gritty and raw, the spot was directed by award-winning filmmakerAntoine Fuqua. The ad stars basketball legend Julius “Dr. J” Erving; Carlos Arroyo of the Miami Heat; musicians Jim Jonesand Doug E Fresh; legendary ball-handler God Shammgod and Harlem streetball player Adrian “A-Butta” Walton; Converse skaters Kenny Anderson, Sammy Baca, Rune Glifberg and Eli Reed; all set to the thunderous “Hello Operator” by alternative rock band, The White Stripes. A unique fusion of all things Converse, “The Procession” speaks in a language that is clear to kids young and old who connect to the brand.

The ad is appropriately named “The Procession”, as each of its cultural, torch-bearer stars symbolically pass the torch and give nod to each other. A true legend of basketball and one of culture, Dr J. and Doug E Fresh represent Converse’s heritage and the brand’s deep connection to sport, music and culture. Simultaneously, Carlos Arroyo, Jim Jones, the Converse skate team, and the others all forge the strong connection of how Converse connects today and for the future.

In addition to the ad, each of the stars are featured in a series of online vignettes taken from outtakes that illuminate their mutual admiration for each other and that blur the lines of sport, music and lifestyle. The resulting short clips showcase new cultural, iconoclastic moments including Kenny Anderson teaching Dr J a kickflip, and God Shammgod showing Sammy Baca how to do the “Shammgod”, his signature crossover move.

Directed by Award-Winning Filmmaker Antoine Fuqua,
the ad features basketball icon Julius “Dr. J” Erving,
musician Jim Jones, legendary ball-handler God Shammgod,
Harlem streetball player Adrian “A-Butta” Walton,
hip hop icon Doug E Fresh, skaters Kenny Anderson,
Sammy Baca, Rune Glifberg, Eli Reed and More

Flud Watches presents ”The Order”available now in four colors (shown below, with linked bands). A super sleek piece, The Order features a stainless steel IP case and includes two interchangeable bands. An added perk – the sub-$200 price tag. No need to shell out a significant chunk of your last paycheck for this wrist wear – silver retails for $170; black, gold and blue for $190.

The Order (nylon band)

The Order (leather band)

Check out a few key pieces from Crooks & Castles Fall 2010 Delivery 2 Collection

10.Deep releases its second delivery of the Fall 2010 lookbook. The look book showcases, a healthy injection of camo, hearty plaid wovens, down vests, technical jackets and re-imagined vintage military/varsity pieces highlight the selection.

Click here, for the full lookbook, and be sure to catch a glimpse of the rhyming STS, and his partner in crime Truck North.

Hall of Fame has dropped two styles for their Fall 2010 beanies collection. “2nd Sucks”, and “What’s Your Max?” come in various color ways now retailing at $30 at Hall Of Fame.

Hiroki Otsuka - Mangdala:

Docking in straight form the West Coast, the homies at HUF has released their Fall 2010 look book. “Day In The Ditch”, the titled look book, showcases the HUF fall essentials for those chilled days of the season.

Wesc NYC headphone collection: Dante Ross from DANTE ROSS NYC on Vimeo.

Cultural activist Dante Ross designs headphones for street wear brand WESC. He speaks about the importance of headphones and the “solitary connection to in a public setting”. Pay attention to the wise words of Mr. Ross, and keep the tunes in sync.

Big ups to the Downtown Sweetheart Vashtie Kola, as she is the first female ever to collab with the notorious Jordan brand. The Jordan II was first released in 86′, and it is now embedded in a sweet lavender for its 26 “Violette” year anniversary. The shoe will be dropping on October 2nd, and it is a limited release, so don’t sleep.

Cory Gunz and Rocksmith collaborate on “Know my Name” as a first Preview into the Spring 2011 launch of the Militia Program of the Rocksmith Collection. Militia will consist of classic American military & workwear garments designed with the Rocksmith visual mixtape approach towards fashion. Music inspired for life and function.

Cory Gunz (New Money / Militia Gang), is the newest addition to the most dominant roster in Hip Hop, Cash Money / Young Money Entertainment. Already a top rated lyricist in Rap, Cory is on his way to being a household name. At Rocksmith, we were honored to work alongside the future of Hip Hop.

Stay tuned for more on Rocksmith : Milita Program 2011

Rocksmith Presents: Cory Gunz - Know My Name from Rocksmith on Vimeo.