Bernard Sumner, Alexis Taylor & Joe Goddard (Hot Chip) & Hot City Join Forces For Converse’s Genre-Blending, Original New Music Collaborati
Following their announcement detailing the launch of the year-long Connectivity campaign celebrating the incomparable British music scene, Converse today releases “Didn’t Know What Love Was” an original music collaboration between Bernard Sumner from New Order and Joy Division, Alexis Taylor and Joe Goddard of Hot Chip and Hot City. Starting now, all music fans can download the track for free at www.converse.co.uk and authorized Converse websites around the world.
“The history of UK music and the huge influence it has had is undeniable, so I was honored when Converse approached me about taking part in this project celebrating its history,” said Bernard Sumner. “Working with Alexis and Joe (Hot Chip) and Hot City in the studio, we each brought a different element and the result is a unique collaboration that is refreshing and one which I love.”
“Didn’t Know What Love Was” is the first of two original music collaborations being released by Converse this year. In January, Converse will continue its commitment as a catalyst for freedom of expression by releasing a second original track. This single will feature legendary artist Graham Coxon, Paloma Faith and Bill Rider Jones formerly of the Coral, therefore bringing a fusion of genres to highlight the broad spectrum of talent and diversity within the independent UK music scene.
Release of New and Original Track “Didn’t Know What Love Was”–
Available for Free Download from Today at www.converse.co.uk
November 20th, 2010 at 6:24 pm
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