Apple is releasing the white iPhone 4 tomorrow April 28th. Only thing this means to us is the iPhone 5 definitely won’t be out in June.

Lamborghini just launched the first commercial for their newest addition, the LP700-4 Aventador. The almost 3 minute long video, which was ironically filmed in the California desert, puts the Aventador in a battle against a multitude of “natural” events. No need to say more, get to the action. Forgot to mention, 0-60mph in 2.9 seconds and a sticker price of 379K.

This is the first of three videos from CLAE that showcase styles from the Spring 2011 line. CLAE is a line we rock a lot and the Gregory is super clean, check it out.

From CLAE:

Our design approach stresses individuality and utility. Every shoe is envisioned and created to endure as an iconic persona, and each character is part of the CLAE family. This video takes a closer look at the Gregory, a refined evolution of the classic court shoe. A true gentleman’s sneaker, Gregory’s versatility is distinguished by the fine leather craftsmanship and technical-inspired details that will carry you through the day.

Black Apple has teamed up with Interscope’s newly signed Machine Gun Kelly to showcase their Spring/Summer 2011 collection.

DC is releasing a new line of shoes entitled “The Studio” beginning this month. There will be a total of seven unique color ways and each shoe is made with a bounce suede upper that helps to prevent against any smears or stains. In conjunction with the release of the shoe series, DC has also tapped seven prominent bloggers to create a documentary series called “My Studio Session”, curated by Marcus Troy, which will showcase what these shoes mean to each particular individual.

For more information, check out the Marcus Troy “My Studio Session” website: http://mystudiosession.marcustroy.com

Dom Kennedy / Prohibit from joshua alexander on Vimeo.

Dom Kennedy waxes poetic at his listening party for “The Original Dom Kennedy” at Prohibit NYC and announces that the sequel to his lauded “From The West Side With Love” will be released in May. Respect due to Chace Infinite and Bun B who makes a quick cameo in the video.

Japan is a huge part of our industry and a bunch of us have come together to put this fundraising event on tomorrow Saturday, April 16th. If you’re in NYC, please come through and support. If you’re not and still want to donate please email us at: info@helpjpn.org.

We have an incredible line up of DJs who will be spinning some great music.

Just Blaze, Roxy Cottontail, Rich Medina, DJ Soul & DJ HiroNYC

The good folks over at Boundless are calling it a comeback. Take a look at the long awaited Fall/Winter 2011 ‘Gardens of the Pure’ Collection they’ve put together. This is the most detailed line that the hard working team over in Williamsburg, BK have put out to date, even offering a (1st time ever) ‘Iron Clad” guarantee that if your goods are damaged due to wear, you may return it to be fixed or replaced! Everything from the Chinos, to the Button Ups, over to the sick ‘Saturday Night’ jackets are built with superior quality. The Guatemalan print ‘Weed Eater’ Crew Neck is far ahead of its time, but thank US for the early heads up!

Finally, it’s here. After months of hard work, alot of hours in the studio and on the road, Donnis brings us his best work to date “Southern Lights” presented by Karmaloop & mixed down by Fools Golds own Nick Catchdubs
The free album is 14 all original songs, with production Needlz, Syience, The Cataracs and more. The project also contains features from the legendary Big Rube, Young Dro, Dev & more.

Click artwork to download

The Mercedes-Benz Concept A-Class will make its debut at both the 2011 New York and Shanghai Auto Shows later this month. Looking as though it might have come from another planet, the Concept A-Class features an expressive and athletic design. Technical highlights include a new turbocharged four-cylinder gasoline engine, a dual clutch transmission and a radar-based collision warning system with adaptive Brake Assist.

The aggressive appearance of the Concept A-Class, with its long hood, low silhouette and slim side windows, is given depth by the interplay between lines and surfaces. Inspiration was drawn from the wind and the waves, as well as aviation engineering.

The Concept A-Class previews a new compact class era at Mercedes-Benz. This front-wheel drive model is powered by a four-cylinder gasoline engine from the new M270 series. It was designed for transverse installation and thanks to direct injection and turbocharging, offers high performance together with minimal emissions and fuel consumption. The Concept A-Class is equipped with the twoliter variant of the new engine, developing 210 hp. This BlueEFFICIENCY engine is mated to the new Mercedes-Benz dual clutch transmission.

As a world first in the compact class, the concept car features a radar-based collision warning system with adaptive Brake Assist, which lowers the risk of rearend collisions. This assistance system gives a visual and acoustic warning to an inattentive driver and prepares Brake Assist for a precise braking response. Braking is initiated as soon as the driver forcefully operates the brake pedal. For you people who really don’t understand this; you will not be “A-Town” stomping on the breaks in this one. Check the pics below