Lexus recently invited a few editors up to the Monticello Motor Club in upstate New York to test drive the LFA Supercar. Yours truly, “Hawaii” MIke, was one of those lucky enough to get behind the wheel of this $350K+ beauty of a machine. Most you don’t know but I love cars, always have, so being able to take to the track was a moment I’ll always remember but you know we had to shoot a video for proof. To ensure it was documented right, we had to enlist the help of the one and only Kellen Dengler (if you don’t know him go check his site) to direct it, and what we got looks like a movie! This should be a commercial, do you hear me Lexus? Don’t be scared to hit us up.
Fourth of July weekend is here― between fireworks and barbeques, celebrate our nation’s birthday with the latest, holiday-themed drop in the Levi’s x MOCA collab!Art in the Streets exhibitor Shepard Fairey’s very limited-edition patriotic design will go on sale this Saturday 7/2 (only 50 pieces were made). Fairey’s trucker, along with the first eight jackets that have launched in the collection, are available online at http://mocastore.org.
About Shepard Fairey:
Shepard Fairey is the man behind OBEY GIANT, the graphics that have changed the way people see art and the urban landscape. What started with an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign, as well as an acclaimed body of art.
Reebok along with Swizz Beatz is looking to get back in the sneaker conversation. Enlisting the big homie Rick Ross and Meek Millz for this “Reebok Back” track and video. Will it be enough? Only time will tell…
Our favorite artist of the moment finally drops a video for “Novacane.” Not what we envisioned but still interesting and leaves a lot to the imagination. Check out the Nabil directed visual.
VF Corp, the 7 Billiion plus apparel powerhouse, just announced they’re going to acquire The Timberland Company for $43 Per Share or roughly 2 Billion dollars. For those of you not familiar with VFC, they own over 30 brands, many of which you know, including: VANS, The North Face, John Varvatos, 7 For All Mankind, Majestic and Jansport. The deal is supposed to be final in the 3rd quarter. Will it help the brand, the consumer? Only time will tell but I’m sure there will be a re-org and some layoffs to come at Timberland.
Some points on the acquisition below or click for full PRESS RELEASE from VFC
Transformative Acquisition Will Create $10B Global Apparel & Footwear Powerhouse
Addition of Timberland(R) and Smartwool(R) Brands Will Boost VF’s Outdoor & Action Sports Business to 50% of Total Revenues
Will Provide Significant EPS Accretion in 2011 and 2012
The second drop of the Undefeated Collection with PUMA, the Cali Canvas Clyde, hits stores on June 10th (check the second paragraph for the twist). The release is inspired by the warm weather and laid back attitudes of the West Coast, paying tribute to the California lifestyle.
Here’s where how you can get down: In homage to the Clyde’s namesake, legendary baller Walt “Clyde” Frazier, PUMA is hosting 24 Hours of Clyde to mark the June 10th launch: 12 two-hour parties staggered throughout the day at retailers across the country. In addition to checking out the new Clydes, at each event, guests will have the chance to enter to win PUMA’s “Clyde for a Day” prize pack. The winner in each city will experience a day, Clyde-style, complete with elements like a chauffeur, custom fitted suit, fine dining, and VIP access at a local nightspot.
Went to Summer Jam for the first time in years (Shout to Boost Mobile for the tickets). To me, and i may be partial, but the best moment was Lloyd Banks bringing out his Queens bretheren Mobb Deep. Wasn’t mad at the Le Coq Sportif and Run DMC adidas throwbacks either.
Our friends at MEMES asked us to help out with their Great Jonesin’ event to support the Red Cross relief efforts in Japan. Good music, food and beer from our partners at Modelo. $5 donation to get in but if you can’t make it you can still make a contribution HERE
Sunday, June 5th
1p-7p
Great Jonesin’
Great Jones Alley (bet Broadway and Lafayette)
RSVP@MEMES-NYC.com
Our guide to the best boutiques around the country and the world. Map your cross-country sneaker roadtrip or just find a hookup for when you hit the tarmac in a new city.
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