Archive for July, 2011
Events, Summer '11

[VIDEO] Modelo Especial x Hawaii Mike Birthday Celebration

For those of you that missed out on our Modelo Especial Penthouse event series at the Hotel on Rivington, part of Hawaii Mike’s month-long birthday celebration, check out this video done by our man Josh a.k.a. Oaklyn Shoots. Also, make sure to show love on Twitter by using the hashtag #ModeloLTD

Movies, Summer '11, Video, film

[VIDEO] Levi’s Film Workshop Presents: Feast of Fury

Levi’s® Film Workshop has recently premiered a film series based on food, called “The Hunger”, in conjunction with the Art in the Streets exhibition at The Museum of Contemporary Art in Los Angeles. Three films were screened, based on the three stages of food and cooking: Growing, Preparing, and Serving. The film below, “Feast of Fury”, is an action film based on a popular food truck in Los Angles, Koogi BBQ, that has beef with a competing truck. English subtitles with extremely fast Spanish dubs creates the illusion of an old Times Square Kung-Fu flick.

Events, Product, Releases, Spring '11, Summer '11

[EVENT] Umbro x New York Cosmos Blackout Collection

New York City’s 1977 summer blackout was the inspiration and theme for the Umbro x The New York Cosmos Blackout Collection. This past Wednesday marked the opening of a pop-up shop, at Reed Space Annex, with an all-black everything motif. A celebratory party, in conjunction with the new shop, produced by LTD Magazine’s Hawaii Mike, was held at Reed Space with DJ Clark Kent, who also happened to begin his DJing career in 1977.  Below are photos from the event along with an animated film interview with Carlos Alberto Torres, a former Cosmos player from Brazil who depicts his trip to New York to sign with the club during the 1977 blackout.

Special thanks to the good folks at Umbro, The New York Cosmos, Jeff Staple/Reed Space, Exposure, and everyone else who came out to support.

Photo Credit: Exposure

Spring '11

Neck Face for Levi’s x MOCA

Next up in the Levi’s x MOCA collab…Neck Face! The celebrated masked art gremlin has designed a limited edition Trucker Jacket, launching this Saturday 7/16 at http://mocastore.org and The Geffen Contemporary at MOCA.
Events

[EVENT] Modelo Especial Penthouse Event Series

Last week we kicked off the Modelo Especial Penthouse event series with a birthday celebration for our own “Hawaii” Mike and good friend Timbo from Rad Collector. A select group of guests were invited to the Hotel on Rivington Penthouse to enjoy an endless supply of cold Modelo’s, food, and sounds by Dao-Yi and DJ Soul. DJ Clark Kent, Eddie Huang, 13th Witness, Circe Wallace, Chace Infinite, Mike B., Mickey Factz, Sickamore, Mel D. Cole and more came out. Peep the pics courtesy of Brook Bobbins below.

Thanks to Modelo for making it happen, look out for our upcoming event for Clae next week!

Shout out to Good Wood for the ill coasters!

Design, Sneakers, Video

[VIDEO] Nike Tales from the Kitchen: Hyperfuse

Check this new animated video from Nike called “Tales From The Kitchen.” Cool view on developing the Hyperfuse, hopefully this will be the first of more to come.

During a research trip to China back in 2008 Shane Kohatsu, Nike’s Innovation Lead for Basketball, noticed local ballers were wearing everything from running shoes to hiking boots. The game in China is predominantly played outside in hot, humid conditions and the courts are made of unforgiving asphalt, so naturally, they were picking their footwear to deal with their environments. In some cases the running shoe’s breathability helped in the stifling conditions and for others the strength of their hiking shoes meant their footwear would last on the blacktop.

Shane, and his colleagues in Nike’s Innovation Kitchen, thought they could help these athletes by combining the best of those two worlds. Their solution was to take three materials and fuse them together into one material, to create a shoe that was off the charts in strength, yet allowed for a precise placement of mesh for breathability.

Hyperfuse was soon adopted by other sport categories at Nike. Ben Shaffer, the innovation lead of Nike Sportswear was drawn to the way the technology absorbed color and the beauty of the depth of the multiple layers. He applied it to some of Nike’s most revered styles like the Air Max 90 and the Air Force One. Here is the animated story of their journey: Tales From The Kitchen — Hyperfuse.

Tech

Todd Cole directs Kurt Vile’s new video “Baby Arms”

Here at LTD, we really tend to love & appreciate the simple but very creative things within our culture. Commercial & Video director Todd Cole knows how to do just that. Check out some behind the scenes footage of his new work for Kurt Vile’s track “Baby Arms” …not to mention that he shot this with just his Windows smartphone camera ? - wow.

Hey Windows…someone send us a few!!!…we clearly have some work to do.

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