Odyssey Denim Company Fall 2010 Look Book

7/26/10

Here’s Preview of Odyssey Denim Fall 2010

[EVENT]: The Return of GONZ!

5/18/10

Gonz is relaunching their clothing line this summer, exclusively at Urban Outfitters and their throwing a wild party! The party will be hosted at Space 1520 in Hollywood. Free drinks, free music, free girls, if you cant get ‘em. Come on down to 1520 N. Cahuenga Blvd.
Los Angeles, CA plus an exclusive live performance [...]

Nike Blazer Hi “Artist Edition” iD

5/13/10

Taking inspiration from the Nike Worldcup Collections, artists James Jarvis, So Me, Mr. Cartoon, Delta and Kronk, have collab’d with Nike iD in designing exclusive pair of Blazers. Going back to their roots the artists are representing their country in in the silhouette of the sneaker. Only 500 pairs of each artist’s [...]

[Video]: MTTM “Runaway Faye”

5/13/10

Married To The Mob has been teasing us with sneak peaks of their new short film, “Runaway Faye”. Starring Faye Reagan , adultery actress, the short film is finally here. The film showcases MTTM’s new summer 2010 collection as Faye changes into each outfit, as a new identity and style. Press play and check [...]

UNDRCRWN SPRING DELIVERY 2 LOOKBOOK 2010

4/29/10

Departing from the Cali-Centric themes of Spring 1, the UNDRCRWN Spring Delivery 2 lookbook pays respect to some of the greatest sports rebels of the 80s and early 90s. Check out the look book below.

The Offical LTD Live and Etnies Present: VillageSlum/Mel D. Cole x Etnies Sneaker and Tee shirt Project Party Recap

4/26/10

Last Thursday, the homie Mel D. Cole threw a release party in collaboration with yours truly here at LTD. The party was in celebration of the Village Slum x Etnies sneaker and t-shirt collabo Mel did and was also the launch of the new LTD Live.

The party was off the chain, check the pictures after the jump to see how it went down.

[Event]: Phil Frost Art Show

4/22/10

One of the The Seventh Letter ’s own Phil Frost, is having an art show showcasing his designs in Fairfax, LA. His work will be showcased at the art gallery , Known Gallery, starting on April 24th until May 15th. Peep’ the flyer for more info above.

Earth Day UNDRCRWN ‘Anaheim Crew’

4/22/10

UNDRCRWN has dropped an eco-friendly sweat shirt for all the earth lovers. The sweat shirt was tumbled and dried from recycled cotton, having a vintage fit we all know and loved. The fabric has also been enzyme washed for a super soft feel- giving you the nostalgic feel of your favorite baby blanket, in other [...]

[Release]: GoodWood 4:20 Chain

4/20/10

In honor of the year’s dopest day, GoodWood has dropped the “4:20″ chain at exactly 4:20pm today. The chains will be only released today, so hurry up folks, because just like the day this chain only comes once a year. Click here, to purchase.

HIGHLIGHT REEL: “BIRDMAN” vs. “ALWAYS SHOWTIME”

4/16/10

The “Brand for Champions” Undrcrwn is putting their own twist on the famous courtship rivalry between iconic NBA players Magic Johnson and Larry Bird.