The Do-Over is a weekly party held on Sundays throughout the duration of each Summer in Los Angeles, California. It is hosted by the trio of Aloe Blacc, Jamie Strong, and Chris Haycock. What is truly intriguing about the Do-Over is that the DJs who perform each week are kept secret until the event begins. This does not deter party-goers at all, though, since they continuously reach capacity on a weekly basis due to their steady flow of top tier DJs, great environment, and entertain hosts.  Don’t believe me? Check out the line that is so notorious, it has its own Twitter account: Do Over Line.

The Do-Over has recently teamed up with Adidas Originals to embark on a world tour ranging from Berlin to Beijing, though their next event stays within the confines of California (*see flyer above for details). Check out how Adidas and the Do-Over started off 2011 with the New-Over fiesta that included J.Rocc, Diplo, Rockwell & more:

The Heineken Inspire tour was brought back to New York City for an encore event at Chelsea Piers thanks to fans that voted on the Heineken Facebook page. This event featured free beverages, the brewed kind of course, coupled with only the finest of delicacies: beef patties, hot dogs & tacos. The artist line-up included Roxy Cottontail, Diplo, J.Cole, a special guest appearance by the legendary DJ Kool Herc, Cee Lo Green, Pete Rock & Nas.  Cee Lo performed the majority of his new LP “The Lady Killer” with his all-Woman band, Pete Rock brought out Dres from the Native Tounge’s Blacksheep to perform ‘The Choice Is Yours’ and also accompanied Nas in a live rendition of ‘The World Is Yours’. Aside from the musical entertainment, there was an on-site recording booth, for the aspiring rapper to lay down some vocals & have some face-time on the JumboTron, a gaming area, an art gallery with pieces done by Justin Bua, and a lounge area equipped with televisions to rest after the sensory overload.  Overall, an exceptional event.

Lastly, make sure to partake in the evening’s festivities with the highlight footage below:

New York City Heineken Inspire Encore from LTD Magazine on Vimeo.