Fall is in full swing and we are clearing out the 10.Deep headquarters. This weekend, from Friday, October 15th- Sunday, October 17th, join us for our first sample sale in nearly a year in Dumbo, Brooklyn.

Converse announced its new Fall 2010 brand campaign entitled “The Procession” featuring product with the iconic Converse “Star Chevron” logo including the new Star Player Evo shoe. Developed to pay homage to legends of Converse’s past, present and future and to celebrate basketball along with the breadth of Converse product, the ad shines a light on the iconic Star Chevron mark and gives nod to its authentic connection to the worlds of sport, music and culture which has helped define Converse for decades. Gritty and raw, the spot was directed by award-winning filmmakerAntoine Fuqua. The ad stars basketball legend Julius “Dr. J” Erving; Carlos Arroyo of the Miami Heat; musicians Jim Jonesand Doug E Fresh; legendary ball-handler God Shammgod and Harlem streetball player Adrian “A-Butta” Walton; Converse skaters Kenny Anderson, Sammy Baca, Rune Glifberg and Eli Reed; all set to the thunderous “Hello Operator” by alternative rock band, The White Stripes. A unique fusion of all things Converse, “The Procession” speaks in a language that is clear to kids young and old who connect to the brand.

The ad is appropriately named “The Procession”, as each of its cultural, torch-bearer stars symbolically pass the torch and give nod to each other. A true legend of basketball and one of culture, Dr J. and Doug E Fresh represent Converse’s heritage and the brand’s deep connection to sport, music and culture. Simultaneously, Carlos Arroyo, Jim Jones, the Converse skate team, and the others all forge the strong connection of how Converse connects today and for the future.

In addition to the ad, each of the stars are featured in a series of online vignettes taken from outtakes that illuminate their mutual admiration for each other and that blur the lines of sport, music and lifestyle. The resulting short clips showcase new cultural, iconoclastic moments including Kenny Anderson teaching Dr J a kickflip, and God Shammgod showing Sammy Baca how to do the “Shammgod”, his signature crossover move.

Directed by Award-Winning Filmmaker Antoine Fuqua,
the ad features basketball icon Julius “Dr. J” Erving,
musician Jim Jones, legendary ball-handler God Shammgod,
Harlem streetball player Adrian “A-Butta” Walton,
hip hop icon Doug E Fresh, skaters Kenny Anderson,
Sammy Baca, Rune Glifberg, Eli Reed and More

Flud Watches presents ”The Order”available now in four colors (shown below, with linked bands). A super sleek piece, The Order features a stainless steel IP case and includes two interchangeable bands. An added perk – the sub-$200 price tag. No need to shell out a significant chunk of your last paycheck for this wrist wear – silver retails for $170; black, gold and blue for $190.

The Order (nylon band)

The Order (leather band)

Check out a few key pieces from Crooks & Castles Fall 2010 Delivery 2 Collection

2K Sports today announced that a free demo of NBA® 2K11 is now available on Xbox LIVE® for Xbox 360® video game and entertainment system from Microsoft and PlayStation®Network for PlayStation®3 computer entertainment system. The demo will allow players to relive this past season’s exciting NBA Finals and play one quarter as the Los Angeles Lakers or Boston Celtics. The demo will give fans will a glimpse of this year’s improvements, including revamped IsoMotion™ dribbling controls, dynamic shot control and all-new visuals in theNBA 2K11 demo.

2K Sports is going big for the next iteration of NBA 2K, the top-selling and top-rated NBA videogame simulation franchise*. In this year’s edition of NBA 2K, NBA 2K11 will bring recent Hall of Fame inductee, Michael Jordan back to the game. For the first time, fans will be able to play as His Airness and recreate ten of Jordan’s best career games in NBA 2K11, including “The Shrug” game during the 1992 playoffs where Jordan scoredsix three-point shots in a scorching 35-point first-half performance.

NBA 2K11 is rated E for Everyone by the ESRB and will be available October 5, 2010. For more information, please visit www.2ksports.com/nba2k11

The fall 2010 Warriors of Radness collection is now in stores. New items include oversized sweatshirts, pleated baggy cotton pants, pullover anoraks in various fabrics, corduroy, trench coats, sweatpants, jacquard knit shirts and much much more, including new radical t-shirt prints. The summer never ends. It just gets a little colder.

Here’s a Few Crooks & Castles Pieces modeled by Matt Kemp from they’re Fall 2010 Lookbook.