
Converse debuts its Converse (PRODUCT)RED Fall/Holiday 2010 (Paint The Town) RED collection of Chuck Taylor All Star shoes done in collaboration with Parra, Giovanni Estevez, Aaron Martin and Cody Hudson. Continuing the Converse (PRODUCT)RED goal of using art to change the world, each artist was asked to use their unique art and style to create a special shoe that with the sale of each shoe, 10% of the net wholesale price will go to The Global Fund to help fight AIDS in Africa. The name (Paint The Town) RED is both a nod to each artist’s roots in graffiti and street art, as well as the goal of creating awareness and inviting others to join (RED) in the fight against AIDS in Africa. And as one of the most iconic shoes used throughout the decades by street artists and creative individuals everywhere, Chuck Taylor All Star shoes are the perfect muse for the project. Each shoe in the collection is unique, yet is unified with an iced outsole with a paint brush stroke.
The four artist models will launch exclusively at Converse’s First String retailers throughout Fall 2010 commencing with the Parra Chuck Taylor silhouette dropping in August, 2010.
Artist, illustrator, graphic designer and music maker, Pieter “Parra” Janssen, forged his name as a graphic artist early-on. Hailing from Amsterdam, he is now widely known for his eye-catching colorful characters, cheeky posters, numerous design collaborations, his band Le Le and his clothing company Rockwell. For his version of the Chuck Taylor All Star shoe, Parra chose to create a khaki suede version featuring a playful take on prep. In true Parra spirit, the pattern is a departure from the standard repeat print and features a more ironic version with cherries complete with legs and stiletto heels. “I wanted to incorporate the color red, and cherries came up. I wanted to go for a kind of preppy look, but I didn’t want it to be so serious, so I incorporated the cherry character!” says Parra. Even the lining evokes that country club feel with a menswear cotton twill in a stand-out dark pink. Accenting the shoe, monochromatic bright white rubber makes up the shoe’s rubber rands.
Parra’s Converse (PRODUCT)RED Chuck Taylor All Star high top shoe comes in sizes 8 - 13 and has a suggested retail price of $75.00.
The shoe will be available at the following retailers beginning August 28, 2010:
Wish – Atlanta GA
Nice Kicks – Austin TX
Saint Alfred – Chicago IL
Major – Washington DC
Just Be – Portland OR


