We’ve been hearing a lot about Fresh Jive changing their direction and removing al branding from their products. We got the Founder Rick Klotz and the new Creative Director Mark Wiesmayr to tell us about the changes and show us some key pieces.

After 20 years as one of the most controversial streetwear brands, Freshjive is not only denouncing their own name and branding beginning in 2010, but is altogether abandoning many of the aspects that previously classified them as a streetwear brand. they’ve taken full creative advantage of the versatility of debranding and have reintroduced the line combining a mix of classic and contemporary styling, with a strong focus on garment design. The t-shirt line has taken a surrealist angle, while still expressing their particular take on culture and the world at large. Here’s a small preview of what’s to come for fall 2010.

New Fucking Awesome tees available at select retailers and online now. Accompanying the release is a series of images shot by Mike Piscitelli.

More images after the jump.

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