House Industries, Freshjive, and Reserve join forces for the collab of the “Type Nerd” t-shirt, and the “Ampersand” tote bag, available in two prints. The collab will only be sold exclusively at Reserve. For full pics of the exhibition of House at Reserve check out, Reserve.

Freshjive is at it again, their anticipated spring 10′ collection has been released. The company, who has become known as one of the originators in streetwear culture is now venturing into a non-branded approach in their fashion. Dropping the Freshjive logo completely from its product and marketing they are now entering a new stylistic direction. Follow them as they step out with the new line.

Below are pics of the Spring 10′ collection that features narrow silhouette denim, oxford button downs, bold madras plaid, and Freshjive’s signature politically and culturally controversial t-shirt designs

Reserve is having a huge sale in-store and online. Feauturing street wear staple brands like,Freshjive, Warriors of Radness, Fucking Awesome, RMK, this sale is one not to sleep on. Reserve will open its doors tomorrow Saturday the 23rd at 9am, at their L.A store on 420 N. Fairfax Ave. Visit Reserve’s online store, for huge savings on dope gear. Be sure to check out Reserve’s $10 Tees section online!

Freshjive is having a huge online warehouse sale and in-store sale starting this Thursday, December 10th. The in-store warehouse sale starts this Friday until Saturday, in their L.A Flagship store at:
1317 S. Olive st.
los angeles, ca 90015

Open:
Friday Dec 11 8am-7pm
Saturday Dec 12 8am-4pm

Taking those that aren’t in the west coast consideration, Freshjive’s online warehouse sale kicks off Thursday at midnight, and will last until Sunday. Click Here, for your chance to shop at the online warehouse sale. If in the west coast, grab your friends and head on down to downtown L.A at Freshjive’s to get fresh for this winter. If not in town, hurry up and get the credit cards at hand, and wait till the clock strikes 12′, because this weekend is going to be cyber madness.

Freshjive comes correct this Holiday ‘09 season with an array of bodywarmers from flannels to varsity jackets. This will be their last season branding their threads with the Freshjive logo since they’ll soon don a clean, no-name, black label to stray away from other premium brands. More pics below.

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John Downer, a world acclaimed letterer and typographer is having an exhibition of hand lettered posters at Reserve on Thursday, August 13th from 8-11PM. He has been working with Freshjive to help out with t-shirt designs and coincidentally, 4 of the graphic t-shirts release on the same day as his exhibit (shown after the jump). Get excited-Downer will be hand lettering anyone’s requested name tag while you watch his skills. The exhibit takes place at the following address: Reserve, 420 N.Fairfax Ave, Los Angeles, CA 90036. (more…)