Citizen Jones and Industry Films are pleased to announce the release of Tokyo/Glow, a branded short film produced in partnership with Los Angeles shoe designer The Generic Man.

Written and directed by Jonathan Bensimon and produced by Jonas Bell Pasht,
Tokyo/Glow follows the nighttime journey of an illuminated man from a crosswalk sign as he embarks on an adventure through the streets of Tokyo. Shot on location throughout
Tokyo using thousands of individual digital stills, the short film features original music
by indie rock band Kidstreet, who recently signed with Nettwerk Records and will be
releasing their debut album worldwide in 2010.

“We were excited to have the opportunity to collaborate on such a unique film project
that captured the sensibility of The Generic Man, while offering a distinctive marketing
opportunity for our company,” says Kevin Carney, partner at The Generic Man, who
worked closely with filmmakers Bensimon and Bell Pasht to develop the concept for
Tokyo/Glow. Adds partner Brandon Day, “Given our brand’s recent expansion into Asia,
we are pleased to feature Tokyo so prominently in the film.”

To achieve the striking effect of the “illuminated man,” an original light suit was
constructed using hundreds of feet of high-voltage LED rope lights and a translucent
nylon outer shell. The production had its set of additional challenges, not the least of
which was avoiding the Yakuza – Tokyo’s notorious mafia – while shooting extensively
in their territory without permission. “We wanted to capture our illuminated lead actor in
some of Tokyo’s most cinematic night-time neighbourhoods, something which required a
guerilla spirit,” says director Bensimon, who has directed spots for such major brands as
McDonald’s, Axe, Molson and BMW. “Subtlety isn’t exactly an option when you’re
walking through the mafia’s territory with a high-voltage human light source,” says
producer Jonas Bell Pasht, who previously collaborated with Bensimon on the awardwinning
2009 feature film You Might As Well Live.

Capsule NYC Highlights Day 1 from LTD Magazine on Vimeo.

Tradeshow time again and we hit Capsule NYC up today. This time, we thought we’d try something different. Pulled out the flip video and each brand we speak to gets 1 piece to highlight, check out who we caught up with on Day 1. oh btw, it’s the first time, so we left the video a little raw.