Hypebeast.tv documents a day in the life of the Mighty Healthy crew in their latest spot. Having recently dabbled in a pop-up shop experience at the Reed Space Annex, they follow co-founders Ray Mate and Denis Iderman through the streets of New York. From chopping it up in-store to hanging out in the offices and going on-set with director Rik Cordero.

As you all know the Mighty Healthy Pop Up shop NYC is opening tomorrow, March 6th, at the Reed Space Annex (see flier below). There will be lots of specialty pieces only available there and one is this collab tee with the Black Scale crew. Hella fresh bro!!!

Mighty Healthy is opening up a pop-up shop in the Reed Space Annex . The store will only be in that location for a few days so be sure to check them out, peep the flyer for more info.

For Mighty Helathy’s Spring 10 1st delivery tees they took an abstract look at the metaphors and aesthetics of America’s favorite pastime (baseball) and tried to use it as a vehicle to deliver their usual wit and sarcasm.

Here’s a good overview of the Spring 2010 Mighty Healthy line. You’ll see some familiar faces featured in the look book. These pieces and more will be shipping to your favorite retailer as well as the MH online shop in the next few weeks.

A closer look at some of the Mighty Healthy denim that will be hitting retail in the next few weeks. Keep checking their online shop or local retailers.

The Agenda tradeshow went down this past weekend in Huntington Beach, CA. The show has grown and has a nice cross section of top brands, they even were blessed to be the first place NIke SB displayed the new P-Rod collection. Agenda has become a must stop for the action sports and streetwear retailers and press. We’ll be posting shots from your favorite brands, so keep checking back over the next couple days.

Big shout to Aaron from Agenda and Janae from Tease Marketing for the love, see you on the next one.

Check some of the people in attendance after the jump…

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Mighty Healthy is proud to say legendary skateboarder Gino Lannucci has joined their fam. Gino and the folks at Mighty Healthy go wayyy back, so it was a real pleasure for him to be repping Mighty Healthy as well. Words from Mr. Gino himself:

“It’s a real pleasure to be representing Mighty Healthy now. I’ve known Ray
and Denis as far back as grade school so when the opportunity to join forces
was presented, there was no hesitation. I’ve seen the brand grow from day
one and Mighty Healthy is simply real! Denis put me on to Ice Cube’s
Amerikkka’s Most Wanted back in 1990 sitting in science class and I
memorized the whole damn tape! Ray moved from Brooklyn to Long Island
around that time and we¹ve been fam since then. So you see there is history
between us all.” - Gino

Stay tuned and check out Mighty Healthy, for more info on Gino and Might Healthy.

Mighty Healthy has remixed the iconic “I Love NY” shirt into a more comical, direct message that we have always wanted to tell someone, but didn’t have the guts to. Whether you want your neighbor, roommate, or ex-girlfriend to get the message just grab a tee, and they’ll know exactly how you feel. The tees are available in two colors black and white, and are now available to purchase at MightyHealthy.

This goes down every week and our own Hawaii Mike celebrated his birthday there. But this one looks too good not to share with you. Peep the line up: DJ Soul, Juju of the Beatnuts, Mighty Healthy and Mel D Cole.

No dress code, no guest list, no BS.

Get your ass there.