GREEN LABEL EXCLUSIVES is Mountain Dew’s limited edition online shop. Their inspired products are created in collaboration with the community of artists, musicians and athletes that participate in the MTN DEW Green Label program. Here is their latest release; The Cool Kids “When Fish Ride Bicycles” NEW ERA 59Fifty fitted baseball cap. This hat is offered with a matching tee and is available exclusively at www.greenlabelexclusives.com.

The folks over at Mountain Dew reached out and got (now Roc Nation artist) Jay Electronica to spit his “Announcement” verse for the “Hip Hop is Different on the Mountain” campaign. Keep a lookout to see what Mountain Dew has coming up next !

Last Friday, we held the opening reception of Stephen Bliss’ “Paint it Black” exhibition for Mountain Dew’s Green Label Art at the etnies NYC Showroom. Stephen created 6 canvasses to be displayed, two of which select attendees were invited to paint as part of the “Paint it Black” exhibition. Along with that guests were treated to gift bags that included Stephen’s Mountain Dew bottle, catering by Red Egg and beer courtesy of Blue Moon.

Check out the pics after the jump.

Stephen Bliss’ artwork he created for Green Label Art.

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For the launch of Mountain Dew’s Green Label Art Volume 3 we’re doing a gallery at the etnies NYC showroom for 2 weeks to showcase the new art created for the campaign. Last night was the opening show featuring Pushead. Tons of people came out to celebrate and some lucky attendees were able to get signed bottles as well.

In addition to the bottles guests got to check out the art created by the 6 artists, including Pusheads, Green Label Gear and signed artist proof prints and giclees were available for purchase.

Check the pics after the jump. Everyone got to enjoy drinks thanks to Blue Moon and of course Mountain Dew.

The gallery is open to the public during the day and will have artist prints and GLA bottles available for purchase. All proceeds will be donated to ISM Community so please support.

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