Nike Sportswear released it’s first video in a series that will document the Sweedish-born NBA athlete, who plays for the Detroit Pistons, Jonas Jerebko. To stick with the Swede theme, Swedish MC Adam Tensta was chosen to facilitate these videos. Tensta and Nike first visit Jerebko’s hometown in Sweeden to retrieve insight from his family who details the effect that he’s had on the country since becoming it’s first ever NBA athlete.

American Made Episode #1 from Nike Sportswear Sweden on Vimeo.

This week, we had the chance to document a limited media preview event for the Air Jordan 2011.  Jordan Brand’s Senior Footwear Designer, Tom Luedecke, walked us through the specs and fully detailed the new technology found in the sneakers. Watch the video to find out what role Goldschläger had in the process as well. Also check out the photographs below that detail the finalized Air Jordan 2011 model along with the prototypes that predated it.

Today, 2K Sports announced the impending upgrade of their wildly successful NBA 2K11 title which will include 3D compatibility. The upgraded version will be offered exclusively at Best Buy locations nationwide November 16th and then as a free upgrade to existing owners of the game in January via the Playstation Network. According to 2K Sports, the 3D version will play normally on a standard television and you will need a 3D HD TV + special 3D glasses to enjoy the game in three dimensions.

*Interesting concept for sure, how many of you will use this as an excuse to buy a 3D TV?

Just in time for the All Star Game, adidas Consortium is dropping their 2010 NBA All Star Pack February 13th. This limited edition Artillery Mid pack is the best accessory to cheer for your dream team. The sneakers come in two similar colorways reppin’ the East and the West. The West sneaker has a red base color detailed with white and blue features. The East sneaker is the exact opposite with red and white features, and blue base color. Strictly limited in number, 10 models of both the East and West version will be made available to 5 selected Consortium accounts, this is the first time that top tier NBA All Star related product will be sold outside the All Star weekend venue, with a further 150 pairs available at the All Star Weekend in Dallas. Check the pics out for yourself for an in-depth close up on this season’s NBA All Star Pack.

Knocked for its quirky game controls, the Wii never got much love when it came to sports games. NBA 2K10 is here to fix all that. 2K Sports announced yesterday that their latest edition of the popular NBA franchise is now available for the Wii. The Wii version of the of the game will feature a more authentic simulation experience as well as deep career and franchise modes. NBA Today, a new feature in 2K10 will offer, for all systems, real world match-ups, and an automatic streaming feature to keep up to date on what’s really happening in the NBA, from news to commentary to stats. Crews, a new online feature, rews, a new online feature, allows dedicated online players to  round up their friends and build the ultimate squad using either created player or an actual NBA team. With that said 2K10 and the Wii have teamed up to box out the couch potato.