GREEN LABEL EXCLUSIVES is Mountain Dew’s limited edition online shop. Their inspired products are created in collaboration with the community of artists, musicians and athletes that participate in the MTN DEW Green Label program. Here is their latest release; The Cool Kids “When Fish Ride Bicycles” NEW ERA 59Fifty fitted baseball cap. This hat is offered with a matching tee and is available exclusively at www.greenlabelexclusives.com.

In the market for a new hat AND bike seat? Well fret no more! New Era and Animal Bikes have teamed up with the most wanted man in BMX, Nigel Sylvester, to bring you the “Making Moves Since ‘87 Collection”. The hats come in two variations of red, white, and black silhouettes with Nigel’s signature stitched on the side. These items can be found at Hat Club, Danscomp.com, Karmaloop.com, and other Animal retailers.

Respect due to a highlight from the class of ‘87.

Inspired by the early days of NYC bmx riding, and acknowledging Animal Bikes and New Era as longtime east coast originals, with Nigel’s emergence, the video highlights three east coast originals - both classic and new - coming together as one.

Music Credits:
Curt@!N$ “Maniac” - produced by Ibe of Homeskool

Video Credits:
Directed and edited by Glenn PP Milligan
Camera work by Ralphy Ramos

Last night, we took a trip over to the Openhouse Gallery on Mulberry for the Fader x New Era 90th Anniversary event. The gallery was packed, Absolut & Heineken in the hands of everyone checking out the crazy artwork done by some of our favorite artists, celebs and musicians. Dave Tompkins displayed his form of artwork, by spinning (yes dj’s…vinyl) some of our favorite old school jams making this night complete.

Mishka and Highsnobiety have teamed up, for a special giveaway of the largest New Era of Mishka’s iconic logo. Enter now, because everything’ better super-sized (except for McDonald’s of course). -via Highsnobiety

Hall of Fame’s and New Era make use of a fleece material in both a black and navy colorway. The hat features “FAME” on the front two panels with Polo Sport referenced by the embroidered “Sport” on the back. These will be available exclusively in-store and online at Hall of Fame, this Saturday, January 30th.

Acapulco Gold, is giving housing projects the recognition they deserve. Infamously represented in “hood” movies, connotated with gunshots and drug dealing, at the end of the day people seem to forget that projects are where folks lay their head at. Acapulco has teamed up with New Era for these 5 neighboring hats. Available in blue and orange color way, the caps swiftly brand the iconic houses. Repping hard from all over the NYC, Acapulco Gold makes project living cool again.

True will be dropping the Cali Collection, an assortment of apparel & New Era 59fifties paying tribute to the Golden State. Pictured here are the Cali 2 & Cali revisited caps, the anchors of the collection. The Cali 2 cap also happens to be the final cap in the 12 Days of Christmas collection.

The Cali Collection drops this Saturday, Dec 12 at True, True East & online at trueclothing.net.

Cali Revisited

Cali 2

This season birds are flying high. Staple known for its emblematic pigeon, has re-designed their iconic avian mascot showcasing its spreadable wings, on an all black New Era fitted. The fitted is now available at the Reed Space.

REBEL8 just dropped the first New Era to feature waterproof waxed cotton and just in time for the change in weather. Inspired by Barbour jacket’s timeless design, these water resistant hats, made from the same imported oiled cotton, only get better with time. They are lined with a lightweight tartan flannel and have metallic gold embroidery details on the back. The cap is $48, comes in charcoal and green and is an online exclusive available on the REBEL8 shop.

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This is the first New Era that they’ve done that doesn’t focus directly on the True logo. Instead it’s a 3D raised embroidery of a cursive based hand-style. They call it the “Sharpie” cap since the original artwork was done with Sharpie Chisel tip marker. The cap will be dropping tonight at midnight as an online exclusive, another first for True. There are also two colors of mens and womens tees with the original artwork.

more pics after the jump…

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