Five exclusive new Nike Sportswear City Destroyer jackets highlight great American cities and the history of football
This holiday season, Nike Sportswear introduces five exclusive limited edition Destroyer jackets paying homage to the cities of Detroit, New Orleans, Miami, Philadelphia and Oakland. Along with city-specific imagery and community interaction, the City Destroyers celebrate the football stars that embody the spirit of those archetypical metropolises and their football tradition. The number 51, which is found on many of the different metropolitan-themed jackets, pays homage to the uniform worn by Nike co-founder Bill Bowerman when he played collegiate football.
Since its introduction, the Nike Destroyer jacket has quickly become a coveted symbol of street smarts, discerning style and gritty individualism. Now, the connection between the Destroyer and classic Americana is even more definitive.
DETROIT
For this iteration, designers tapped into the city’s gritty cultural history to create unique embroidered graphics. The harsh black-and-white color scheme nods to the punk and hardcore music scene; the fleur-de-lis references the French explorer who founded the city in 1701; the number 3-1-3 is the area code.
MIAMI
For this iteration, designers tapped into the city’s flashy cultural history to create unique embroidered graphics. The orange color scheme references college and pro football teams of the region; the sunglasses and flames surrounding the skull-and-crossbones supply plenty of tropical heat; the anchor on the front alludes to the coastal and nautical geography.
OAKLAND
For this iteration, designers tapped into the city’s cultural history to create unique embroidered graphics. These designs were inspired the Bay Area’s cultural history. The sword highlights Oakland’s location on the silhouette of California; the black-and-white colors are a nod to iconic football teams in the region.
PHILADELPHIA
For this iteration, designers tapped into the city’s Revolutionary history to create unique embroidered graphics. The ink bottle on the front and the “stars and stripes” bandana worn by the skull reference the Declaration of Independence; the Liberty Bell is on the arm.
NEW ORLEANS
For this iteration, designers tapped into the city’s rich cultural history to create unique embroidered graphics. The fleur-de-lis patches reference the French influence on food, language and Creole traditions; NOLA is scripted in on the back in gold lettering in honor of the local pro football team.
Today is World AIDS Day so Nike NSW has once again teamed up with (RED) to create a limited edition collection to help raise awareness. The collection consists of the NSW Melton DESTROYER (PRODUCT)RED™ the NSW Cheyenne Backpack (PRODUCT)RED™ and the Nike Zoom Meriwether (PRODUCT)RED™ (not shown) from Nike Sportswear’s Holiday 2011.
The Nike Sportswear (PRODUCT) RED™ collection will release on December 1st in limited quantities at select Nike Sportswear retailers and Nike STADIUMS globally. For more information please visit: www.nikestadiums.com and www.nikesportswear.com.
Nike Sportswear Releases Lamar Odom “Always On” Music Video with Track by Stalley, “Born To Win”
As apart of Nike Sportswear’s original video series, “Always On,” Nike has released an exclusive video featuring LA basketball star Lamar Odom and rapper Stalley today. Stalley created original music accompanying the video, featuring Odom’s journey from his home in Los Angeles to his hometown turf in Queens, New York. Reflecting a “day in the life,” this installment portrays a homecoming for Odom from walking down Jamaica Avenue and practice at Frederick B. Judge Park. The video resonates on how deep his roots have shaped him to be “always on” by visiting various places that has helped develop his mentality and dedication to athleticism from his upbringing in NYC.
Included with this video is an original track from up-and-coming Ohio rapper Stalley called “Born To Win”, which was produced by J. Rawls. Stalley is also a basketball player whom in high school decided to pursue music instead of a career as a pro-athlete. Understanding the heart of what drives an athlete, Stalley’s track flows cohesively with Odom’s laid-back, humble style creating a reflective atmosphere. Behind the scenes footage offers us a deeper look in to the minds of Stalley and Odom and the creative process involved in both outputs.
“Always On” is a Nike Sportswear campaign highlighting the lives of a variety of athletes, coupling them with exclusive music tracks to tell the diverse stories – on and off-court in and out of the studio, in all aspects of their daily lives. For more information, visit www.nikesportswear.com.
“The Cannon” edition of the LEBRON 9 features a military-green theme which was inspired by Miami’s 2010-11 preseason camp at the military base in Fort Walton Beach, Fla. Like last year’s LEBRON 8 “South Beach” shoe, the LEBRON 9 “Cannon” edition will first be released exclusively in Miami as a sign of appreciation and respect for LeBron’s South Florida fans and community.
The first shoe to combine Flywire and Hyperfuse technology, The LEBRON 9 focuses on functionality without sacrificing style. Max Air 180 in the heel combines with Nike Zoom in the forefoot to give LeBron the cushioning he needs for quick response time. A midfoot harness and textile wings provide the stability, durability, and flexibility needed to lock LeBron in. The LEBRON 9 is strong but light, enabling him to be quick, powerful and explosive on the court.
This is probably long overdue, but glad that it’s done. Complex Magazine took a trip to LTD’s founder “Hawaii” Mike’s crib to check out his Top 25 sneakers….that he owns….and wears. While many people have their “favorite” kicks; many cases may prove that they may not actually own them.
. The Hurley SPACE Gallery will house the floor-to-ceiling, multi-colored, Dalek created 4D Universe where viewers can immerse themselves into the mind of the acclaimed artist.
In addition the art exhibit, Hurley partnered with “friends & family” to create a 4D inspired product collection including a Nike Air Max 90 (only 500 worldwide), 5 LDG custom hand-painted fixed gear bikes and surfboard all using variations of Dalek’s visual. Skullcandy also worked on 4D-inpsired version of their upcoming Mixmaster Mike headphones.
Gallery opens Friday August 5th-September 30th, see invite below for more info.
Levi Maestro focuses his latest video on Nike’s BMX phenom Nigel Sylvester. Maestro travels with The Sylvester from Broadway NY to Sunset in LA where they play ping-pong, ride a Nike 6.0 event, and eat at Honey’s Kettle. Ten minutes of inspirational words you’ve come to expect from Maestro and lots of street biking exhibited by Nigel. Pop-a-wheelie fresh.
Check this new animated video from Nike called “Tales From The Kitchen.” Cool view on developing the Hyperfuse, hopefully this will be the first of more to come.
During a research trip to China back in 2008 Shane Kohatsu, Nike’s Innovation Lead for Basketball, noticed local ballers were wearing everything from running shoes to hiking boots. The game in China is predominantly played outside in hot, humid conditions and the courts are made of unforgiving asphalt, so naturally, they were picking their footwear to deal with their environments. In some cases the running shoe’s breathability helped in the stifling conditions and for others the strength of their hiking shoes meant their footwear would last on the blacktop.
Shane, and his colleagues in Nike’s Innovation Kitchen, thought they could help these athletes by combining the best of those two worlds. Their solution was to take three materials and fuse them together into one material, to create a shoe that was off the charts in strength, yet allowed for a precise placement of mesh for breathability.
Hyperfuse was soon adopted by other sport categories at Nike. Ben Shaffer, the innovation lead of Nike Sportswear was drawn to the way the technology absorbed color and the beauty of the depth of the multiple layers. He applied it to some of Nike’s most revered styles like the Air Max 90 and the Air Force One. Here is the animated story of their journey: Tales From The Kitchen — Hyperfuse.
Wondering what Kobe, Lebron, and Kevin Durant were wearing during the 2011 NBA All-Star game yesterday? Well we’ve got you covered with detailed photos of the All-Star edition Zoom Kobe VI, Lebron 8/V2, Zoom KDIII, and the 360 BB low. Each model was inspired by the general theme of “Hollywood Blockbuster” movies with blue and red templates. The 8/V2 and both Zoom sneakers contain lenticular images on their tongues which change from each player’s particular logo to their specific conference’s image varying by the angle you’re looking at the sneaker.
As part of the Nike trip we got to see the Kobe VI 3D’s in person. They used the old school anaglyph for of 3-D so they come with the glasses that have one blue and one red lense.
Our guide to the best boutiques around the country and the world. Map your cross-country sneaker roadtrip or just find a hookup for when you hit the tarmac in a new city.
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