Nooka is taking inspiration from the eastern hemisphere for their Zub Zaya collection. Taken from the Japanese word, “sayu”, meaning left and right, the Zayu is an asymmetrical timepiece with many innovative features, including the display with the hour “time capsule” graphic, an ergonomic asymmetrical design, as well as a curved case back for an even more comfortable fit. The model is also the first of the Nooka watches to include “sleep mode” to conserve the watch’s battery life. The collection is now available in vibrant colors that will add a pop of life in the gray and black winter days.

Nooka  has released  new colors for Holiday 2010. The new collection will feature six new colors, inspired by terrestrial minerals - Smoky Quartz, Azurite, Purpurite, Resinite, Red Beryl, and Malachite. Following the success of the Nooka two-toned timepieces, unique gold and silver metallic faces will be incorporated in their popular displays. The resonant combination of colors is perfect for the holiday season and will harmonize with everyones unique look.

For this holiday season Nooka is teaming up with luxury jewelery brand Deviant Design Group (DDG) for exclusive limited timepieces. The collection showcases four unique Nooka timepieces that each are set with 1 carat SI1 F-G colored diamond, and comes with a crocodile strap as well as a weighted caseback.

The timepieces will be exclusively sold an limited Nooka retailers. Nooka and DDG have also announced that they are also producing custom pieces starting at $2,500 dollars, for inquiries e-mail Nooka

Nooka has collaborated with custom toy and lifestyle brand, MAD Toy Design. They have created a limited edition timepiece inspired by MAD Toy’s SLIMEBALL Sqwert character. The SLIMEBALL color and graphics are now being launched as a limited edition ZUB ZOT 38 timepiece. Only 500 pieces of this custom watch will be available world-wide, this April 10, 2010.

NookaNooka makes a stop at The Red Bull Space in NYC to meet artists. 16 different kinds of artists and designers created their own individual, interpretive artwork on a canvas in the form of…NookaNooka. Check out some of the finished pieces here. (more…)

Nooka announced the next generation of its V-series line of watches: the Nooka ZEM. The Nooka ZEM line brings a new shapes to Nooka timepieces with a gem-cut case and mineral crystal. This gem shape gives form to “glam future”—the guiding term used to describe the fragrance bottle.
The line consists of sixteen separate skus and the popular face designs—
ZOT, ZEN-V, ZEN-H, and ZOO. The ZEM also features a weighted caseback.
The watch is offered in two different finishes—black or mirror. And
the line also features three different band options— black leather, silver or
black high gauge stainless steel bracelet, all of which bring an additional
sense of luxury to the line.

more pics after the jump.

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GoodPeoples, the winner of our first Bored @work contest.  Big thank you to the team at Nooka for making this possible. Stay tuned more contests!!!

Nooka | 4/15/09 | 12:44pm | New York, NY