The PUMA Shadow Society is a hand selected collective of trail blazers and PUMA connoisseurs who are also champions in the sneaker realm. This society had the privilege of creative control over the pair of sneakers; everything from the colors to the materials were chosen by the collective. The result are two pairs of crispy PUMA States, as seen above and below. These are set to release in the states at Shoe Biz and in the UK at Footpatrol, among other retailers, August 26th.

PUMA wants my mind, sole, and my body/Secret Shadow Society, trying to keep an eye on me

The second drop of the Undefeated Collection with PUMA, the Cali Canvas Clyde, hits stores on June 10th (check the second paragraph for the twist). The release is inspired by the warm weather and laid back attitudes of the West Coast, paying tribute to the California lifestyle.

Here’s where how you can get down: In homage to the Clyde’s namesake, legendary baller Walt “Clyde” Frazier, PUMA is hosting 24 Hours of Clyde to mark the June 10th launch: 12 two-hour parties staggered throughout the day at retailers across the country. In addition to checking out the new Clydes, at each event, guests will have the chance to enter to win PUMA’s “Clyde for a Day” prize pack. The winner in each city will experience a day, Clyde-style, complete with elements like a chauffeur, custom fitted suit, fine dining, and VIP access at a local nightspot.

See below for all the info or check Puma.com/Clyde

For those of you embarking upon Las Vegas for the Magic trade show, check out this collaborative party by Puma and UNDFTD on February 14th with N.E.R.D. & DJ Jus Ske. RSVP to: RSVP@PUMA.COM

As you know, the PUMA brand is a lot of things — they are sport, lifestyle, and fashion. they play in soccer, running, and fitness — but Puma also knows how to kick it with a great DJ, a few friends, and a killer game of foosball.

In their latest video of  the PUMA Social campaign, we honor a unique segment of the population that they’ve dubbed the “After-Hours Athlete. the lovers of the nighttime sport — the ping pong champs, the darts masters, the bowling gurus. So what if they’re more likely to chase down a late-night cab than a soccer ball? We consider them athletes just the same.

Check it out here: http://www.youtube.com/watch?v=CoxCF1xZ7Pk

In the spirit of ecofriendliness and sustainability, PUMA has partnered with world-renowned designer Yves Béhar to create a new packaging system that truly rethinks the way shoes are sold. Béhar’s new sneakerbox packaging consists of very little cardboard and a biodegradable plastic bag that eliminates the use of an extra plastic shopping bag. As a result of the 65% paper reduction through the “Clever Little Bag” concept, PUMA will reduce water, energy and diesel consumption on the manufacturing level by more than 60% per year. PUMA’s apparel collections will also be bagged using sustainable material, replacing traditional polyethylene bags. This means that 720 tons of polyethylene bags can be avoided per year, which equals a saving of 29 million plastic bags — enough to cover an area the size of 1000 football pitches. If that’s not taking care of the earth I don’t know what is. Pics below.

As the 2010 FIFA World Cup in South Africa approaches sportswear giant PUMA is getting ready to release inspired looks from the host continent of the Cup. Teaming up with one of the world’s most sought-after urban artists, Kehinde Wiley, the collaboration has produced a collection of apparel, footwear and accessories featuring the signature bright, bold, African-inspired patterns Wiley is known for. Along with the collection Wiley has created three portraits of soccer stars Samuel Eto’o of Cameroon, John Mensah of Ghana and Emmanuel Eboué of Ivory Coast wearing their national team kits stemming from PUMA’s three of their twelve sponsored African soccer teams going to the World Cup.

Below are some images of the collection…

TUESDAY, JUNE 23RD check out MY FAVORITE THINGS with special guests boogie maestro DAM-FUNK and Offtrack Radio’s DIRK RUMPFF at APT 415 West 13th St, NYC. Download the new MFT radio #20 Shibuya FM after the jump.

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