In the 2nd installment of the Meek Mill series for Reebok Classics, we caught up with him at Strawberry Mansion, his old high school in North Philly. He was awarded a certificate for his positive participation in his community and also surprised the Boys and Girls basketball teams of his Alma Mater.

Can’t front, you gotta give the man props for going back to his hood and blessing the kids.

Reebok and Jonathan Mannion have teamed up for a big solo exhibition of his iconic photos at Art Basel. Check the video which gives you some insight to the upcoming show which consist of some never before seen images from the archive. Some of the photos have also been embellished on by the artists themselves including Mos Def, Fabolous and A$AP Rocky. The gallery will be open to the public as well so if you’re in Miami make sure you check it out.

Reebok Classics and Rock The Bells bring you the exclusive: Classic Albums by Classic Artists.  Joe Budden, Crooked I, and Joell Ortiz tell us what makes an album classic and which records shaped hip-hop forever.

A few nights ago, these same men did a little something that will be remembered as “classic” years from now as well.

Reebok Classics and Rock The Bells bring you the exclusive: Classic Albums by Classic Artists featuring Freddie Gibbs. Freddie Gibbs is signed to Young Jeezy’s CTE label and has joined up with Chip the Ripper, along with Chuck Inglish and Mikey Rocks of The Cool Kids to create P.O.C.  He released the LP Str8 Killa in 2010 and was recently on the Rock the Bells 2011 tour. Reebok Classics and Rock the Bells sat down with Freddie to discuss his favorite classic albums like Erykah Badu’s Baduism and NAS’s Illmatic along with what he wants people to feel when they listen to his music.

Here is the next instalment from the Classic Albums by Classic Artists series.

Reebok sat down with Raekwon just before he hit the road for Rock the Bells and got the real story of how he hooked up with Nas and Ghostface Killah to record “Verbal Intercourse” and make his classic album.

Only Built 4 Cuban Linx… sold over 1.1 million copies in the United States, pioneered the Mafioso rap genre, and became one of the most critically acclaimed hip-hop albums of all time.  Often referred to as “The Purple Tape”, Only Built 4 Cuban Linx features many classic songs including “Verbal Intercourse”.

Ms. Lauryn Hill discusses her 1998 multi-Grammy winning album ‘The Miseducation of Lauryn Hill’ as part of the exclusive film series ‘Classic Albums By Classic Artists’ presented by Reebok Classics & Rock The Bells.

The latest installment of the film series focuses on the artist and her landmark multi-platinum selling album. “I make the music that I want to hear and when you find that other people want to hear that too… how could you not be excited about that,” Ms. Hill notes. She goes on to say “I made a piece of music from a sincere place and I think that sincerity has no choice but to resonate with people.”

Other films in the series now available:

Nas: http://reesha.re/Illmatic

Cypress Hill: http://reesha.re/cypresshill

Look out for more films from the series featuring global icons and festival headliners to debut every Tuesday and Friday on: http://www.werclassic.com

The ROCK THE BELLS 2011 FESTIVAL SERIES–presented by Boost Mobile in association with GUERILLA UNION and powered by BlackBerry–kicked off this past Saturday in Los Angeles and will head to San Francisco this Saturday, August 27. The festival features seminal artists performing their classic albums as well as performances from up-and-coming hip hop artists.

ROCK THE BELLS 2011 FESTIVAL SERIES TOUR DATES

08.27 San Francisco, CA – Shoreline Amphitheatre

09.03 New York, NY – Governor’s Island

Boston, MA – Comcast Center

We have something special for the 3rd episode…Be sure to check back in.

Our good folks over at Reebok have partnered with Rock The Bells to develop 14 short films titled “Classic Albums by Classic Artists”. Each artist will delve into the inspiration behind their most iconic album and provide never before heard insight into the process that marked the beginning of their careers. Reebok kicks off the film series with Nas, as he explains the creative genius behind Illmatic, followed by the 2nd installment with Cypress Hill. In the coming weeks, additional films will be released featuring Rock The Bells headliners Lauren Hill, Common, Raekwon, Erykah Badu, and Mobb Deep along with 7 up and coming artists also performing on the iconic 4 city tour.

Reebok along with Swizz Beatz is looking to get back in the sneaker conversation. Enlisting the big homie Rick Ross and Meek Millz for this “Reebok Back” track and video. Will it be enough? Only time will tell…

We recently had the opportunity to sit down with Swizz Beatz at his Jungle Studios base in NYC. He gives us some insight on his partnership with Reebok, his role with the company and what’s on the horizon. Even sneaks in a little bit on his upcoming Haute Living album. Swizz has been one of the most successful producers for more than a decade, can he translate that over to the sneaker game?

Reebok Top Down x Hellz Bellz sneaker is now available for pre-sale on Karmaloop.com! This much anticipated collaboration blew out of the Hellz Bellz site and is on at Karmaloop will supplies last. Make sure to cop a pair of these sick studded black and white fold over high top before they are gone, again.

Don’t forget to enter to win a $100 gift certificate for Karmaloop.com courtesy of LTD. Enter Now!