Hurley and Pendleton dropped their exclusive collaboration at Saturday’s surf shop in SoHo and threw a party to celebrate. They did a great job displaying the product, might have to go back and grab a piece.

Ten years of Hurley authenticity meets 100 years of Pendleton heritage. Pendleton, a 100-year old company based on tradition and quality craftsmanship has partnered with Hurley, known for their authenticity and innovation in action sports. The result is the Hurley/Pendleton Boardshirt: a timeless classic that is appropriate for every occasion. The collaboration is a perfect fit because both companies pride themselves in making functional, relevant gear that will stand the test of time. Hurley just announced their inaugural partnership with Pendleton at Saturdays, an innovative surf boutique in Soho, New York, where they will celebrate the launch of the limited edition Hurley/ Pendleton Boardshirt this Thursday, December 10th.

The product will be available exclusively at Saturdays in New York from December 10th to January 4th, just in time for the holidays! Saturdays, an ingenious surf shop, offers a modern and minimalist aesthetic to the sport. It is the perfect choice for the Hurley/ Pendleton East Coast debut of the product since it is an authentic, surf-based boutique in the heart of New York City.