Reebok along with Swizz Beatz is looking to get back in the sneaker conversation. Enlisting the big homie Rick Ross and Meek Millz for this “Reebok Back” track and video. Will it be enough? Only time will tell…

We recently had the opportunity to sit down with Swizz Beatz at his Jungle Studios base in NYC. He gives us some insight on his partnership with Reebok, his role with the company and what’s on the horizon. Even sneaks in a little bit on his upcoming Haute Living album. Swizz has been one of the most successful producers for more than a decade, can he translate that over to the sneaker game?