In celebration of fourteen years of non-relevance, San Francisco natives True releases this capsule collection. Especially meant to cope with the variety of temperatures & elements one may deal with on a typical Bay Area summer day, True offers up tees, crewnecks, zip hoodies and the all important flask.
The 14th anniversary collection will be exclusively sold at True San Francisco, True East, and Online. Check out the complete gallery below, for in-depth looks of the collection.

True Clothing is releasing 12 New Era fitteds designed to what their 12 days of Christmas is like. This exclusive limited edition 12 days of fitteds come in exclusive colorways, showcasing the iconic True logo, each individually expressing a statement through their names. Whether you feel like an “Ashy Larry”, or think MJ should come back by wearing the “Chicago” fitted, this winter your true love will know exactly how u feel, and know that you definently dont want a “partridge and a pear tree”. The fitteds will be available to buy this December 5th at True Clothing in-store and online at True Clothing.

Black Hole: Rumors of JaMarcus robo-trippin & Jeff Garcia is still available. Why Al?

Angels: Rally Monkey strikes again

Space Jam: you can get this one before the 23rd

MJ: retire 23

AM95: the OG color is always the best

Shark Week: San Jose gets no respect

Chicago: bring back Mike!

Ashy Larry: “I’m about to go from ashy to classy”

Fillmore: Donovan

Double G: upscale look, liquor store prices

Empire State: “I made the Yankee hat more famous than a Yankee can”

*Cali 2: hint - the same, but not the same
image not available, but its re-designed like one of True’s previous iconic fitteds Cali.