To celebrate the most important day of the year for San Francisco’s Haight Ashbury District, True presents this years edition of the 420 pack. The highlights of this years offerings are a new & improved “spice” grinder and a blunt splitter. A selection holiday specific tees complete the pack.

All of these items available now only at True SF, True East & True online shop.

True will be dropping the Cali Collection, an assortment of apparel & New Era 59fifties paying tribute to the Golden State. Pictured here are the Cali 2 & Cali revisited caps, the anchors of the collection. The Cali 2 cap also happens to be the final cap in the 12 Days of Christmas collection.

The Cali Collection drops this Saturday, Dec 12 at True, True East & online at trueclothing.net.

Cali Revisited

Cali 2

Yessir, it’s a two-stop trip in Cali so if you’re in the Bay Area, 10.Deep and LTD are bringing Donnis to SF this weekend. We teamed up with the good folks at True SF and have our NYC homie DJ Soul on the wheels plus Ant-1 & $irr Tripp and of course a performance by Donnis.

This is the first New Era that they’ve done that doesn’t focus directly on the True logo. Instead it’s a 3D raised embroidery of a cursive based hand-style. They call it the “Sharpie” cap since the original artwork was done with Sharpie Chisel tip marker. The cap will be dropping tonight at midnight as an online exclusive, another first for True. There are also two colors of mens and womens tees with the original artwork.

more pics after the jump…

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